Once a forbidden crop, cannabis seeds will soon be found at Walmart (of all places). Spurred from new state regulations and an increased demand to grow cannabis in your home or garden, we were approached by one of the largest suppliers in North America to create a seed brand from scratch. Nugs is the result of extensive naming research, focus groups and a comprehensive go-to-market strategy. Our goal was to dispel the common stereotypes while creating a brand rooted in fun and simplicity – one that could be found in big box stores, gift shops, and nurseries. Go ahead now, grow your own!