What We Did

Campaign
Retail Environment
Merchandising
Advertising

Working with Starbucks, EDG owner and creative director, Corin McDonald, managed a team of designers responsible for everything from seasonal campaigns to major brand and retail initiatives. 'Something Bold is Brewing' is one example of a retail initiative designed to drive heritage whole bean coffee sales. In this instance, national bold coffee sales grew 10% at retail and revived a category that was loosing ground to the latte.